The Client

Sendlane is an email marketing platform. Founded in 2013, the company has grown to a team of more than 50 people and helps a wide range of ecommerce businesses to get more from their email marketing efforts.

The Challenge

As with most b2b cloud software tools, email marketing has become very crowded space. Sendlane had been working hard to deeply understand their customers and created a platform that is uniquely suited to both them and the demands of the ever-growing ecommerce space.

Solution

I have partnered with WG Studio to complete a full rebrand for Sendlane, supported by a brand new website with an optimised user experience and CMS integration

We created over 50 pages and 100 unique visuals to improve communication of product features, and added testimonials and ratings to support the proposition. Using Webflow CMS, we created a content resource environment to host podcasts, articles, events, and ebooks, enabling Sendland to build on their content marketing potential.

The result

Within 30 days after the launch, Sendlane experienced an uptick in everything from trial conversions to demo sign-ups, compared to the old website. We continue to work closely with Sendlane on growing and optimising their website.