The Client

Effect surf Coaching is a corporate innovation and surf coach development firm from Ubatuba, Brazil. Their purpose is to teach professional surf coaching for anyone who has passion to this sport and want to get better and faster.

The Challenge

Effect team needed a website that offered greater flexibility and control, so that their marketing teams could easily manage and expand their surf coaching method to the world.

Solution

Paying close attention to their new brand platform, I created a new visual identity. it was a completely interface design focusing on UX principles using a WordPress Theme as the primary CMS for its simplicity, modularity, and potential for fast expansion.

The result

we successfully launched the new effect surf brand and website integrated into a custom-built Wordpress CMS environment. With the launch and continuous optimisations we managed to increase website sessions, conversion rates and increase time spent on the website.