The Client

Otsuka is a global holistic healthcare company. Today their international network comprises more than 150 companies and 40,000 employees across Asia-Pacific, America, Europe, and the Middle East.

The Challenge

Otsuka’s internal team were missing the skills to bring their vital digital innovations to life. Through research, strategy, designing and prototyping, we partnered with Otsuka over two years to improve their clinician-patient communications and help researchers to do their work safer, faster and smarter.

Solution

I helped to design and prototyping of four different products, each one helping to solve a different research goal or procedural pain point in the clinical trial process.

In Project R, we set about transforming the clinical trial reporting experience for patients. A streamlined and stress-free app interface helps people to update their doctors with new symptoms and side effects as and when they happen.

The result

Building technology for healthcare presents a unique set of challenges. I have partnered with WG Studio Marketing to get developed and maintained robust internal processes to ensure we could comply with Otsuka’s rightly rigorous legal and data management standards.