The Client

Justuno is an omnichannel platform that enables digital marketers to engage website visitors, increase conversions and gain customer insights with advanced targeting and robust analytics by building and tracking on-site promotions and campaigns.

The Challenge

Justuno was in dire need of some brand re-focus, visual consistency, and improved user experience. Their current website and CMS weren't meeting their marketing needs while their product team was preparing to launch a new, more robust platform.

Solution

I have partnered with WG Studio to push for an identity that is uniquely Justuno, allowing their marketing team to feel more creative and expressive in the process. We've introduced a more human-centric approach focusing on personalized onboarding, excellent customer service, clear content, and messaging.

The research proceeded to form the basis of the new Justuno identity, as I redesigned everything except their logo. I introduced a new complementary color system, typography, patterns, visuals, etc. The new identity serves as a strong foundation for a more enterprise-centric and mature Justuno.

The result

After five months of collaboration, we have successfully launched the new Justuno brand and website experience. The new identity, visual strategy, website experience, and design system will allow Justuno to target a more upscale market with more confidence. Now they have an identity that is people-friendly, quirky, charming, and uniquely Justuno.