The Client

Iconosquare is a key metrics tool that helps people grow their Instagram and Facebook presence with exclusive insights and best-in-class management tools. Starting out in France in 2011, Iconosquare now has over ten million users, and serves tens of thousands of agencies and organizations.

The Challenge

The existing homepage wasn’t immediately engaging for users, and failed to quickly demonstrate what the product was and how it worked. And, by only featuring imagery of one device, a laptop, Iconosquare were missing the chance to show that their product is fully responsive and compatible with all devices.

Solution

I helped Iconosquare to visually update their brand and website as part of our wider piece of work on their user interface.

I partnered with WG Studio Marketing to update the visuals and structure of the home screen making it more immersive, and introduced a simplified, feature-based navigation.

The result

The updated website is big step forward – combining attractive design with a seamless, immersive experience. Tweaks to the feature categories and the onboarding experience have all contributed to making the sign-up experience easier, more enjoyable and more likely to convert.